ABOut the PROJECT

I worked as a UI/UX Designer lead on this project. My key responsibilities were to gather requirements from the product development team and to design a solution from the scratch. I created the information architecture and worked on the visual design system and elements as well as on user flows and interaction design.  I worked with a junior designer leading him to create the UI for the product.

Traffic in Pakistan is getting intense day by day due to which everyone suffers to get on time to their workplaces. Whether it's a passenger who uses public transport or a person who owns a car and drives alone to their workplace everyone face issues getting on time to their workplace due to heavy traffic in Pakistan. Increasing fuel prices and pollution are two more factors that are causing discomfort in the society : 

This problem can be solved if more people travel together to keep the traffic less on roads, eventually leading to reduced pollution. It will save their time as well as their money if they divide the traveling cost among themselves.

-Time-efficient method to make the commute to work easy.

Cost-effective, secure, and environment-friendly way of commuting.

Creating a platform where users can interact with each other for commuting according to their needs and preferences in a secured and efficient way is itself challenging. Following are the few main challenges I have faced during the designing process.  

• Organizing user groups based on their travel routes.
• Time management and efficiency of the user app journey.
• Getting preference match results for users.
• Handling cultural norms of the society.
• Handling the absence or late arrival of drivers and passengers.
• Keeping the privacy and security of data and users.

Our product users are the employed population between the age group of 18 - 50 years of age

After conducting an online survey with about 20 users who fall in our demographic area we concluded that:

48% of users get late to their office more than 5 times a month.

80% of users get difficulty commuting to their workplace.

20% of users are using carpooling for commuting already.

90% of users don't have any problem traveling with strangers if they are civilized and educated people.

95% of users hesitate to share a seat adjacent to the opposite gender.

70% of people will offer their cars to carpool to save money and to have company while driving.

The average distance from the house to the workplace is between 5 km - 6km.

On average the monthly expense of commuting is 1000 PKR.

75% of users think that the carpooling solution will be beneficial for them.